"C.W. Park recently published Brand Admiration: Building a Business People Love (Wiley). C.W. Park has also written for publications such as the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.

He was on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology, and from 2008 to 2012, he was the journal's editor.

Professor Park is currently the director of the Global Branding Center. C.W. Park was previously the University of Pittsburgh's Katz School of Business's Albert Wesley Frey Distinguished Professor of Marketing."

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A Research Agenda for Brand Management in a New Era of Consumerisms