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Strategic Alchemy: Turning Global Branding into Gold

In the ever-evolving global landscape, pursuing a successful global brand is akin to the art of alchemy, where the right blend of...

Jan 8, 20243 min read

Mastering the Global Market: 5 Success Stories and Strategies from Industry Giants

In an interconnected world, the success of global marketing strategies often hinges on the ability to connect with diverse audiences on a...

Dec 12, 20233 min read

From Local Roots to Global Heights: The Journey of Local Franchises to International Stardom

In a world characterized by globalization and connectivity, local franchises have discovered the potential to grow into global...

Sep 13, 20233 min read

13 Businesses With Brilliant Global Marketing Strategies

In today's interconnected world, businesses are no longer confined by geographical boundaries. The rise of the internet and social media...

Aug 31, 20233 min read

The Digital Symphony of Global Branding: Crafting Success in a Borderless World

In the digital symphony of the modern business landscape, global branding has emerged as the conductor, orchestrating harmonious...

Aug 21, 20233 min read

Empowering Education: A Global Positioning Strategy for Educational Excellence

Education is the foundation of progress and empowerment in society. To create a brighter future, a well-defined Global Positioning...

Aug 3, 20233 min read

Unveiling the Human Side of Brands: Authenticity in Emotional Marketing

In an era of constant connectivity and increasing consumer skepticism, brands are embracing a more human approach to marketing. Emotional...

Jul 20, 20233 min read

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"C.W. Park recently published Brand Admiration: Building a Business People Love (Wiley). C.W. Park has also written for publications such as the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.

He was on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology, and from 2008 to 2012, he was the journal's editor.

Professor Park is currently the director of the Global Branding Center. C.W. Park was previously the University of Pittsburgh's Katz School of Business's Albert Wesley Frey Distinguished Professor of Marketing."

Learn more:

A Research Agenda for Brand Management in a New Era of Consumerisms