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TRAIN OF THOUGHT

Jan 1
3 min

The meaning of branding

You have most likely seen the term "branding" in one of a variety of settings, but you might not be familiar with what it refers to. This...

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Dec 6, 2022
3 min

Top 10 Best Practices for Global Branding

Creating a global brand is one of the biggest challenges for any company. With so many companies vying for consumers' attention, creating...

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Nov 20, 2022
3 min

What exactly is the meaning of "marketing"?

Historically, people have thought of the market as a place where they could trade various goods and services with one another. However,...

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Oct 19, 2022
3 min

How to Choose the Best Methods for Marketing

Choosing the best marketing strategies is a big decision that needs a lot of time and thought. If you make the wrong decision, you can...

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Oct 4, 2022
3 min

Global Branding: A Guide For Marketers

A potent instrument for corporate success is global branding. It not only boosts the legitimacy and reputation of your business, but it...

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Sep 26, 2022
3 min

How Marketing Can Help Your Career

As a marketing professional, you have to know how to build relationships with clients and business owners. Honesty and transparency in...

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Sep 18, 2022
2 min

How to Build a Global Brand?

Before the advent of digital channels, global brands primarily consisted of a rigid corporate structure with local market-specific brand...

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c-w-park-director-of-the-global-branding-center-california.jpg

"C.W. Park recently published Brand Admiration: Building a Business People Love (Wiley). C.W. Park has also written for publications such as the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.

He was on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology, and from 2008 to 2012, he was the journal's editor.

Professor Park is currently the director of the Global Branding Center. C.W. Park was previously the University of Pittsburgh's Katz School of Business's Albert Wesley Frey Distinguished Professor of Marketing."

TRAIN OF THOUGHT

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